Hey Reader!
Did you see Apple's event earlier this week where they announced Apple Intelligence and a bunch of features coming this fall? I don't know if or how it'll affect food bloggers, but as an Apple user, I'm pretty excited 🤓
One thing they announced is a feature where Apple Intelligence will replace email preview texts with an AI summary of the email. This got Chris and I talking about how it might impact email marketing.
For example: Do you ever get emails with clickbait subject lines and preview texts, and then you open it and it's not at all what you were expecting?
I imagine marketers using those untrustworthy tactics will feel the effects of this new feature.
...and that got me thinking about Mr. Beast's advice: you should use clickbait, but you must deliver on it.
...and also Alex Hormozi talking about how the best salespeople have the strongest conviction in what they're selling.
Say you're posting a recipe and claiming it's the "World's BEST Cookie Recipe".
If you're claiming that, then you better actually believe it.
And when your audience tries it, they should think that too.
If they don't, you might lose their trust. And what's more important than trust?
No matter what your business is, trust is the absolute most important value to establish with your audience.
It takes time to build, but it can be destroyed instantly.
And if it gets destroyed, it'll take even longer to build back up.
What are the chances someone will try your recipes again if your "World's Best Cookie Recipe" was actually just mediocre?
Probably pretty slim.
This example is a bit extreme considering all the variables of someone else making our recipes in their own kitchen, but I hope it gets the message across!
The same thing applies if you're saying a recipe is "one-bowl" but they actually end up having to use 3 bowls.
Or if you're adding keywords to a post just because an SEO tool tells you to, even though they aren't relevant to your post.
Or if you're partnering with a brand that you don't necessarily like or agree with.
In general, I just want to get you thinking about your values and how you're building (or diminishing) trust with your audience.
Because without a loyal audience, who's going to make your recipes? Or click on your ads? Or buy your products & services?
The little things matter and add up over time.
The more you deliver on your promises and provide great experiences and solutions for your readers, the more trust you'll build with them over time.
Have good intentions.
Believe in what you're doing.
Deliver on your promises.
